BRANDING & PACKAGING
I chose to design a hypothetical chapstick brand named Natural Nectures. This exfoliating chapstick is made from all-natural ingredients and will be sold in all retail stores.
DESIGN OVERVIEW
This project aimed to create a hypothetical brand with a hanger package. The goal was to skillfully design packaging that could be hung up in a store.
DESIGN OUTCOME
My main vision for this project was to create a unique package that would stand out compared to other chapsticks. This is why the hanger package outline isn’t a typical square with straight edges, the strawberry protrudes out of the right bottom corner. I also imagined the entire brand to have each fruit flavor treated in the same way as the strawberry; a vector illustration of the fruit, protruding out the bottom right corner. I chose a natural color palette since natural ingredients would be used to create the chapstick.
