EDITORIAL
I re-designed the 2019 Planned Parenthood Annual Report. This 37-page report showcases information regarding the 2019 statistics and accomplishments of the Utah Planned Parenthood Association.
DESIGN OVERVIEW
The project involved redesigning an annual report, and my choice was Planned Parenthood due to its appealing brand standards. The existing report, while informative, lacked engaging design features, appearing rather simple and bland. My objective was to infuse vibrancy into the report, creating a visually striking document that would captivate and draw the reader’s attention.
DESIGN OUTCOME
The primary achievement of this project was the successful redesign of Planned Parenthood’s Annual Report while sticking to the company’s established brand standards. I introduced infographics, revamped page layouts, and strategically reordered information, significantly enhancing the overall visual appeal and design coherence of the report.
