BRANDING PACAKGING
For this project, I created the branding and packaging for the start up of a cannabis edible brand called Highest Peak Edibles. They are a protein packed edible that is targeted to athletes to reach their “highest peak”. The aesthetic is both earthy and natural, aligning with themes of elevation, health, and sustainability.
DESIGN OVERVIEW
The objective of this project was to design packaging for protein-packed edibles. My primary focus was creating a design that not only stands out among competing edible products but also conveys a message of helping consumers reach their “highest peak.” The packaging is crafted to appeal to the target audience by visually communicating the product’s health
benefits and the idea of achieving optimal performance and wellness.
benefits and the idea of achieving optimal performance and wellness.
DESIGN OUTCOME
While developing the brand standards for Highest Peak Edibles, my main focus was to create a brand that stands out in comparison to other edible brands. The moment I heard the name, I envisioned someone climbing to the summit of a mountain, symbolizing the journey to reach their “highest peak.” After research, sketching, and revisions, I crafted a logo featuring a silhouette of a climber at the mountain’s peak, seamlessly integrated into the brand name. For the packaging design, I aimed to prominently showcase the mountain, using earthy tones to emphasize the theme of this edible; health. This approach creates a cohesive and compelling visual identity that resonates with the target audience.
