BEVERAGE PACKAGING
I created packaging for a hypothetical beverage. Baracuda is a Tequilla Soda marketed towards individuals 21+ that has a playful yet spunky look. I incorporated a lot of hand-drawn elements to make it look clean and designed with a spunky twist.
DESIGN OVERVIEW
The task at hand for this project was to create packaging for a conjectural beverage. Along with a variety pack of Tequilla Sodas. I also created a limited edition variety pack for the holiday season.
DESIGN OUTCOME
For this project, I chose to create packaging for an alcoholic drink. I chose tequila sodas because it was a packing that I had never created before and I wanted to challenge myself. After initial thoughts and research, I named the product BaraCuda after the fish because they are strong and bold, and that is how I wanted not only the drink to be, but the design to be as well. I used hand-drawn elements to add personality to the packaging and make it look like organized chaos. The entire design is made to look aggressive (like a barracuda) but welcoming by the use of bright friendly colors.
