BRANDING & PACAKGING
I designed packaging for a hypothetical salsa brand called Fiesta on Fire, a bold and flavorful salsa that brings a party, or should I say fiesta, to every meal. The aesthetic is lively and festive, featuring playful fonts and bold, vibrant colors that convey a joyful and energetic brand identity.
DESIGN OVERVIEW
The goal of this project was to create packaging for a hypothetical food item that stands out from other similar products. My main focus was on designing a look that grabs attention and to make Fiesta on Fire unique. This was achieved by choosing bold colors, fun fonts, and a creative layout to clearly show the product’s features and create a memorable brand image.
DESIGN OUTCOME
For this project, I created the packaging for salsa. I chose the name Fiesta on Fire to capture the essence of both celebration and spice. “Fiesta” conveys the fun, excitement, and lively atmosphere of a party, while “on Fire” emphasizes the bold heat of the salsa. Together, the name suggests a product that brings energy and flavor to any gathering. The packaging reflects this vibrant spirit, by the use of bold colors and dynamic fonts to visually represent the essence of a festive, fiery experience. The design embodies the fun and excitement of a true fiesta!
