BRANDING
I chose to design cohesive items for the hypothetical company named Pancake Pitstop. Pancake Pitstop is a food truck that serves pancakes 24 hours a day. I decided to design a food truck because it is different than a typical pancake house.
DESIGN OVERVIEW
This project aimed to create a hypothetical company or organization for a product, service, or team of your choosing. The end goal was to create cohesive branding for the company.
DESIGN OUTCOME
Within the branding created, you will find a business card, letterhead, envelope, menu, uniforms, merchandise, and a vehicle wrap for the food truck itself. The fonts I chose for my branding consist of a sans serif and a script font. I chose the sans serif to keep a modern look, and the script font to keep the branding lighthearted and whimsical. When picking the color palette for this project, I decided to use colors that resemble pancakes, such as neutrals. I made a last-minute decision to add blue as my secondary color for a much-needed color pop.
