BRANDING & PACKAGING
I chose to design a hypothetical cookware brand named Hill Farm Cookware. I created packaging for a set of 4 different cooking items.
DESIGN OVERVIEW
The objective of this project was to brand and create packaging for a set of cooking products. Using the hypothetical brand I created, the end goal of this assignment was to make cohesive packaging for all 4 products in the set.
DESIGN OUTCOME
My main vision for this project was to create unique/vintage packaging that would stand out when compared to other cookware. The 4 products that I created packaging for were a Bamboo Utensil Set, a Scrub Dish Brush, a Produce Wash, a Mini Chopper. I chose a vintage-like color palette for this brand because I wanted the packaging to represent a comforting aesthetic. I wanted it to feel like something you would find in your Grandmothers kitchen: warm, vintage, and homey. The name Hill Farm Cookware came from the street of my grandmother's house; Hill Farm Camp Road.
