BEVERAGE PACAKGING
I designed packaging for a hypothetical beverage called Barra-Cuda, a Tequila Soda tailored for individuals aged 21 and above. The aesthetic is both playful and spunky, featuring hand-drawn elements to infuse a lively and spirited vibe.
DESIGN OVERVIEW
The task at hand for this project was to create a packaging for a conjectural beverage. Along with a variety pack of Tequila Sodas. I also created a limited edition variety pack for the holiday season.
DESIGN OUTCOME
For this project, I chose to create packaging for an alcoholic drink. I chose tequila sodas because it was a packing that I have never created before and I wanted to challenge myself. After initial thoughts and research, I named the product Barra-Cuda after a Barra Cuda fish because they are strong and bold, and that is how I wanted not only the drink to be, but the design to be as well. I used hand drawn elements to add personality to the packaging, and make it look like organized chaos. The entire design is made to look agressive (like a barracuda) but welcoming by the use of the bright friendly colors.
